LAMC 2024 celebrates 25 years of alternative Latin music with hybrid event

The Latin Alternative Music Conference (LAMC) celebrates its 25th anniversary, consolidating itself as a must-attend event for Latin alternative music lovers. With a hybrid proposal, the event combines virtual and in-person sessions, which will take place from April 24-26 and July 9-13, respectively, at the Intercontinental New York Times Square, an opportunity to open its platform to a global audience.

Panels announced for this edition will cover a wide range of essential industry topics, including A&R, streaming, artist management, touring, public relations and publishing. Highlights include Managers: Career Architects, presented by MTA, which will address the fundamental role of the managers in the construction of artistic careers; and On Tourpresented by Loud And Live, which will delve into the complexities of organizing and executing successful tours. In addition, we will discuss the evolution of musical projects in A&R: It All Starts with a Songand will celebrate the impact of the Wonder Women of Latin Music in a panel sponsored by Amazon Music. It will also explore the crucial role of advertisers in The role of advertisers in your careerwhile PRIDE: Pride in our industry will focus on inclusion and diversity within the music industry. For its part, We are talking about Publishingpresented by RIMAS Publishing, will offer a detailed look into the world of music publishing, and Making The Most of Your Music On Digital Platforms will provide key strategies to maximize artists' online presence.

Since its inception, LAMC has been a key space for the Latin music industry for its extensive work in the promotion and presentation of artists, collaborative learning, and the networking. Tomas Cookman, founder of LAMC and Nacional Records, highlights the formation of a tight-knit community within Latin music as one of the conference's most gratifying accomplishments. This year's edition, which commemorates a quarter century of history, promises to exceed expectations for attendance and participation.

Over the years, LAMC has served as a stage for prominent artists such as Trueno, Juanes and Café Tacvba, showcasing the diversity and richness of alternative Latin music. This 2024, in addition to concerts, the event will offer panels, workshops and opportunities for networkingdesigned to enrich the experience of professionals and amateurs.

Attendance to the virtual event will be free of chargewith the objective of facilitating access to Latin culture and music worldwide. For the in-person experience, registration will have a minimum cost of $99. All the necessary information is available at the official LAMC website. This dual approach seeks to maximize the reach of the event, which last year captured 681,000 unique online viewers. Artists interested in participating will also can register through a formproviding a platform for exposure and networking.

Anticipation is growing among Latin music fans, eager to discover what's new for LAMC's 25th anniversary. This event not only celebrates the evolution of Latin alternative music, but also looks to the future, with the expectation of continuing to impact and unite its community.